Based in New York City and Los Angeles, dePAOLA Pictures is dedicated to beauty and consequence in both still and motion pictures - story and character - conflict and resolution, to the flickering firelight where the first stories were told, to the light that illuminates all.
Mark de Paola
Mark de Paola was literally born into a photo studio on Cahuenga Blvd in Los Angeles and grew up splitting time between Los Angeles and New York. Mark's earliest recollections are of watching photoshoots and being completely immersed in the fashion books and periodicals of the time, Vogue and Harpers Bazaar. Mark's photographic foundation is the works of his father Alessio, Richard Avedon, Irving Penn, Bert Stern, Art Kane.
Having learned on an 8x10 Deardorff, Mark's personal obsession began at age 12 when he was given his first professional camera, a Nikon F, and the obsession continues to this day. Mark would roam the streets of New York City photographing candid beauty and annoying the many camera shop owners. He would photograph the hippie girls at the Bethesda Fountain in Central Park on the weekends until, with a gun to his head, his Nikon F and all his lenses were stolen on one rainy Sunday. He still wants the film that was in the camera. This did not alter Mark's determination, who worked at a local drug store in exchange for film processing, saved his allowance, and bought a Nikon SP rangefinder. The Nikon SP and a Leica M3 rangefinder were to form what is Mark's unique vision.
Mark's vision is best described as a combination of reportage, fashion, and beauty. It has always been Mark's objective to capture a natural beauty in a setting where a model's personality is allowed to flourish while a story being told.
Mark's very first assignment was a magazine cover image of actor Henry Fonda. And while working in New York, Los Angeles, and Milano, Mark would go on to shoot countless campaigns, editorials, and covers, including those for Vogue Mexico and Vogue Espana.
Mark's story telling still style quickly translated to motion/ television commercials where Mark directed/shot several hundred spots including those for Anheuser-Busch (aired on Super Bowl), Giorgio Perfume (exhibited in Museum of Modern Art N.Y.), Donna Karan, Neutrogena, English Ideas Cosmetics, Sony Cybershot, Century 21 Real Estate, Ford Motorsports, Toyota, Ducati Motorcycles, Kawasaki Jet Skis, and many more; all with an eye for style and realism.
Now with motion pictures to his credit and more in development, Mark combines work in stills, commercials, documentary television, and film.
Commercial Credits: Vogue Spain, Vogue Mexico, Giorgio RED Worldwide Launch, Brioni, Gucci, Donna Karan, English Ideas Cosmetics, Sephora, MAC Cosmetics, Neutrogena, Laura Biagiotti, Smart, Sony, Robinsons May, Macys, depaolapparel, + nearly 700 television commercials.
Motion Picture Film Credits: betterthandead, Happily, Chastity, Three Tutus And A Gun, and Proof Film
Credits: Chastity, Fade To Black, Coming Attractions, Three Tutus And A Gun, Bugsy - I Don't Shake When I Shoot, betterthandead, betterthandead Web Series, Lunch Wagon, Robinsons May
Credits: Three Tutus And A Gun, betterthandead Web Series, and Bugsy - I Don't Shake When I Shoot